BUSINESS CONSULTING: PRODUCT POSITIONING STRATEGY:
The capstone of SMU’s M.S.M. program is the “Management in Action Project,” a collaboration between the business school and participating companies seeking assistance from student consultants.
I had the privilege of partnering with Rescusitation Quality Improvement. Serving as Project Manager and Procedural lead, I worked alongside three of classmates to identify opportunities to better position a new product offering. I managed the team as we conducted market research, achieved interviews, and analyzed our findings. I was the main point of contact between my team and the client, owning weekly meetings.
Below are some selected slides from our final presentation. I created and designed the presentation using Canva. Feel free to flip through.
Juliet Traylor 